Florish — An Application to Facilitate Relationship Growth
Love is made, not found. Florish helps couples build their relationship. When we decided on relationships as our focus, we conceptualised our project as an imagined consultancy project for the Match Group, the world leading dating app company. Match Group’s users are comfortable using an app in their dating life, but once they’ve found someone, they cease to be customers. Florish provides a service which retains those customers.
This app prototype is our submission for a college project with a briefing to create an IT prototype incorporating psychological science. When we decided on relationships as our focus, we conceptualised our project as an imagined consultancy project for the Match Group, the world leading dating app company. We imagined our brief to be to create a product which would complement and augment their current offerings. Florish is the app you switch to when you’ve found someone on one of Match Groups other apps. The potential customer base for Florish is the customer base for Match Group’s other apps. These users are comfortable using an app in their dating life, but once they’ve found someone, they cease to be customers. A service which loses its customers when the service is successful creates the perfect space in the market for Florish. Who better to offer this missing service than the most tried and trusted name in dating apps? Florish uses psychological science and design research to provide a service both novel and familiar. Florish suggests activities to users based on the aspects of their own evaluation of their relationship that they and their partner want to improve. These activity suggestions can be sponsored by business which provide these activities as services. This is an unobtrusive, user-relevant and large scale profit potential which also builds on the services provided by the other Match Group apps.
We found that there are no psychology based applications which support couples in building their relationships. There is a wealth of research on relationships which is not being utilized and made more usable for the general population through technology. However, the use of technology to find relationships is widespread. There was a gap in the market. Through our user testing, we have found that an application which facilitates couples in improving their relationships has widespread appeal, and the solutions we propose with our app are inviting and compelling.