Justyna Liska
Visual Communication Design / Year 4

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Justyna Liska

Justyna Liska

Visual Communication Design

Year 4

  • Project Title SCUM
  • Course BA [Hons] Visual Communication Design
  • Year 4
  • Contact Info justynaliska@gmail.com

SCUM — A luxurious washing waste

Target Audience

People who spend too much money on unbeneficial beauty products.

Project Description

SCUM is a brand producing luxurious and expensive beauty products made out of waste and excrement. Through its high-end visual style and ironic copywriting, the project reflects the artificial nature of the beauty industry and is aimed at people who are willing to pay a fortune for unbeneficial goods. The purpose is to make consumers consider their purchases and be more aware of the ingredients used.

Project Application

Branding, motion design, website design, and product design.

Thesis Title

Pointless?: emojis and memes as new communication strategies.

Justyna Liska
Visual Communication Design / Year 4