NO MEANS — Tackling the issue of consent from the female perspective
13–14 year olds.
NO MEANS is an activist group tackling the issue of consent from a female perspective, with a focus on teenage experiences. It uses experiences from teenage nightclubs to create relatable content about what consent means. From research undertaken it was obvious that consent was an issue for young teens and they wanted a no frills approach to a campaign. This campaign is centred around relatable/smart copy writing on what no means.
Motion, social media, website design, typography, and art direction.
Evian Spelt Backwards: the fetishisation of bottled water.