Gotcha — Go-to anxiety support for college students
Anxiety is a big problem for college students. However, there isn't much help offered to students and most help appears cold and clinical. Gotcha acts as an assistive tool to help students relax and destress. From the Gotcha microsite, students are guided to the Gotcha app, which uses tools such as breathing and exercising in a fun and gamified way.
App design, branding, website design, and motion design.
There’s No Place Like Home': gender and nostalgia in household goods advertisements.