Intensity of Instagram Use and Social Capital Within the Online Fitness Community.
The aim of the current study was to investigate if social capital differs between low medium and high levels of Instagram Intensity among the online fitness community.
The aim of this study was to investigate if social capital differs between low, medium and high levels of Instagram use in the online fitness community. One hundred participants completed an Instagram Intensity Scale adapted from Ellison’s (2007) Facebook Intensity Scale along with Williams (2006) Internet Social Capital Scale which measures bridging and bonding dimensions of social capital.
A significant difference was found in bridging and bonding social capital scores between the groups representing low, medium and high intensity of Instagram use. In addition, bridging and bonding social capital levels were found to be strongly positively correlated. The findings suggest that Instagram is a valuable application for individuals within the online fitness community to utilize. Users may experience benefits which derive from casual connections and acquaintances in the formation of bridging social capital as well as benefits which derive from close personal relationships in the formation of bonding social capital.