Ian Bentham
Creative Media Technologies / Year 4

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Ian Bentham

Ian Bentham

Creative Media Technologies

Year 4

  • Project Title An Exploratory Study Of The Perceptions of Geo Location Services Used Within Advertising
  • Course BSc [Hons] Creative Media Technologies
  • Year 4
  • Contact Info ianbentham.93@gmail.com

Geo-Marketing

The primary aim of this project was to explore advantages of geo location and other location services to deliver highly relevant and targeted messages based on consumer location. Furthermore, the research was aimed to uncover how businesses are already using similar services in advertisements. Marketing has evolved from the traditional marketing to the online marketing conducted on the Internet today. Geo-marketing is one of the major expansions that have transformed the world of marketing. This form of marketing enables the supplier to engage with their customer’s location so they can target these consumers individuall

Project Description

This project explores the technical aspects of geo-marketing.

Project Findings

Geo-Marketing services have revolutionised marketing and advertising processes in the world. This service has made marketing easier and more specific. It has also enabled more interactive advertising and marketing ensuring that consumers get what they need and where they need it. Location based services can be described as the future of marketing since it is cheaper, more specific and personal.

Ian Bentham
Creative Media Technologies / Year 4