Tara O'Reilly
Applied Psychology / Year 4

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Tara O'Reilly

Tara O'Reilly

Applied Psychology

Year 4

  • Project Title The Effect Of Interaction on Visual Appeal and Trust in Online Health Information
  • Course BSc [Hons] Applied Psychology
  • Year 4
  • Contact Info

The Effect Of Interaction on Visual Appeal and Trust in Online Health Information

Aim of project was to examine if interacting with online health websites effects trust and visual appeal, in comparison to short and long website exposure.

Project Description

A total of 73 participants completed the experiment. The experiment consisted of two parts. Part 1 involved viewing 30 static online health information websites and rating them on visual appeal. Part 2 had 3 phases which featured the same 30 online health information websites that were in part one. Phase 1 required participants to view 30 static websites for 200ms and then provide a trustworthiness rating. Phase 2 required participants to view static websites for 7 seconds and then provide a trustworthiness rating. Finally phase 3 involved participants interacting with the website and then provide a trustworthiness rating.

Project Findings

Statistical analysis in the form of a hierarchical multiple regression revealed that trust short was a predictor of trust interaction. Further analysis revealed that website genre effected visual appeal.

Tara O'Reilly
Applied Psychology / Year 4